Manchester once again played host to the biggest event in the UK insurance calendar, the BIBA Conference. Brand Brown were proud to support our insurance and broker clients throughout the event and also enjoyed catching up with longstanding partners and seeing many familiar faces from across the industry.
In an increasingly digital world, events like the BIBA conference remain incredibly valuable. They provide an opportunity to step away from emails and Teams calls and have genuine face-to-face conversations with clients, prospects and industry peers. For us, those conversations are where some of the best ideas, opportunities and insights emerge.
One of the standout parts of this year’s conference was the creativity and investment that businesses are putting into brand presentation and visibility. Exhibition stands continue to become more engaging, polished and strategically designed, reflecting the increasing importance of marketing, positioning and customer engagement within the sector. The Hiscox stand particularly stood out this year and was a great example of how strong creative thinking can help a business differentiate itself in a busy exhibition environment.
For Brand Brown, the BIBA conference is much more than a networking opportunity. It allows us to:
– Support our clients attending and exhibiting at the event with promotions and live social media coverage
– Catchup and explore the exhibition with clients in-person
– Understand emerging industry themes
– Observe trends in branding, marketing and communications from across the industry
– Reconnect with ex-colleagues and faces from the past face-to-face
Most importantly, it reinforces the value of relationships within the insurance market – something that remains hugely important despite the continued growth of digital communication.
Insurance continues to be one of Brand Brown’s core sector specialisms as a marketing consultancy working with clients across insurance, claims, broking and professional services.
For businesses attending industry events, consistency of messaging, visual identity and communication is more important than ever. From branding and content strategy through to social media management, PR support, website development, campaign creation and ongoing outsourced marketing support, we work with businesses across the insurance sector to help strengthen visibility, improve communication and create consistency across their marketing activity. Discover our full range of services here.