Insurance Broker Marketing
Creative Marketing Communications Agency for Insurance Brokers.
Brand Brown is a specialist marketing agency for the UK insurance industry.
Brand Brown was created to be a refreshing hands-on insurance broker focused marketing agency, designed to support your brokerage, however large or small, with brand building, communications and all things creative.
Activity-led creative communications
Our model provides a marketing support function for independent insurance brokers deploying marketing expertise directly into the business – and is ideal for businesses that do not have the need for a full time marketing employee.
Over the years we have worked on marketing niche schemes, affinity programmes, local and high net worth private client campaigns – and through our experience of working for insurance brokers and during consultancy have gained expertise in this ever-acquisitive marketplace. We understand and are familiar with FCA promotional guidelines.
Our broader experience has also been learnt from the corporate side of the fence, which included leading the operational change programme of rebranding a number of consolidated businesses in a large consolidator.
20 years hands-on experience
With 20 years hands-on experience delivering marketing services to brokers, we’ve learnt what does and doesn’t work.
The aim is to assist insurance brokers to achieve their goals in respect of generating new business, cross selling, develop existing relationships, client retention, regular communications and differentiating their business amongst the other estimated 2500 or so insurance brokers in the UK. We do not have one client that doesn’t have a great and individual story to tell! Combined with our design experience we can bring your key messages to life.
We want to work with like-minded businesses
By working in partnership with Brand Brown you get insurance marketing expertise within your business without the overheads or commitment to a full time employee. We get to work with some fantastic businesses and provide opportunities, sharing ideas along the way.
We work with both long-established and start-up businesses, along with broker networks such as Hedron Network.
For a fixed monthly fee we manage all of your marketing and communications needs. We don’t turn away one off projects but ideally we like to work with businesses longer term on a retained basis to help your business grow. This allows us to get to know your business and add greater value – ultimately increasing brand awareness, regular communication and a consistent presence.
But don’t just take our word for it…
“Brand Brown has been the most amazing value add to our business! When speaking to product providers/suppliers/client’s, I always refer/describe Rob as ‘let me speak to our marketing and communications department’. Simple as that! Rob’s attention to detail, his after hours availability, his actual subject specific input, is amazing!”
Jonathan Kelly
Director – PK Partnership
“My business can plan better with strategies put in place by Brand Brown and ultimately, Brand Brown has ensured that income has increased significantly!”
Gary Philip
Managing Director – GPS Insurance Brokers
What does BrandBrown do?
BrandBrown is a UK marketing and communications consultancy for insurance brokers. We provide brand strategy, messaging, PR, campaign management, and AI-optimised digital marketing to help brokers grow, retain clients, and stand out in a competitive market.
How can BrandBrown help my insurance brokerage grow?
BrandBrown provides tailored marketing, communications, and branding support designed to generate leads, retain clients, and increase visibility.
What is included in BrandBrown’s monthly marketing service?
Services include brand strategy, messaging, website and digital presence, PR and communications, campaigns, and ongoing consultancy.
What is a Fractional CMO and how can it help my brokerage?
A fractional CMO is a senior marketing executive who works with your business part-time or on a retained basis, providing strategic leadership without the cost of a full-time hire. BrandBrown’s fractional CMO service combines strategy with delivery, helping refine messaging, implement marketing plans, and oversee campaigns and day-to-day operations.
What are the benefits of a Fractional CMO
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Senior-level marketing expertise, flexed to your needs
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Clear, joined-up marketing strategy
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Hands-on support turning ideas into action
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Cost efficiency without long-term overheads