Insurance Broker Marketing
Marketing, communications and design for insurance brokers.
We help insurance brokers build stronger brands, communicate what makes them different and keep their marketing moving. From strategy and positioning to campaigns, communications, digital and design, we bring the right expertise together around your business.
Brand Brown is a specialist marketing agency for the UK insurance industry.
Insurance is a specialist market. Your marketing needs to reflect that.
We work with independent insurance brokers and established insurance businesses that want to strengthen their brand, communicate their expertise and build a more consistent presence in the market.
With 20+ years of marketing and brand experience, we understand the challenges brokers face, from standing out in a competitive market to communicating through growth, acquisition, rebrand and change.
Our role is to bring the right thinking, creative expertise and practical support together, helping you move from what you want to achieve to what needs to happen next.
Marketing and communications for insurance brokers
Our model provides experienced marketing support directly within your business, giving independent insurance brokers access to senior marketing expertise without the need for a full-time marketing employee.
We’ve worked across specialist schemes, affinity programmes, local and high net worth private client businesses, as well as supporting brokers through growth, acquisition, consolidation and rebrand. We understand the specialist nature of insurance marketing and the importance of communicating your expertise in a way that builds trust with clients and prospects.
We also understand the regulatory environment. Our experience includes working within FCA promotional guidelines, alongside the practical demands of delivering marketing in a regulated industry.
We’re also a trusted marketing partner to Hedron Network, one of the UK’s leading insurance broker networks, providing marketing, communications, branding and digital support to brokers within its network. Our relationship with Hedron gives us an even deeper understanding of the needs and challenges facing independent brokers today.
Choose what you need. Bring us in for one project or make us your ongoing partner.
Marketing
Make your marketing work harder.
We turn your ambitions into practical marketing that reaches the right people and keeps your business moving.
Design & Branding
Build a brand people remember.
From brand strategy and identity to digital design and websites, we create brands that look good, work hard and stand out.
Communications
Say the right thing.
We help you communicate what you do, what you stand for and why it matters, across every channel.
Campaigns & Advertising
Turn ideas into campaigns that get noticed.
From big campaign ideas to the detail that brings them to life, we create work that gets attention and drives action.
Digital
Make your digital presence work harder.
From websites and UX to digital platforms and content, we create digital experiences that are easy to use, engaging and built around your audience.
Fractional CMO
Senior marketing expertise, when you need it.
Strategic marketing leadership without the cost or commitment of a full-time CMO.
One project. Ongoing support. Or a senior partner when you need one.
Whatever you need, we bring the right expertise around your business.
20+ years of hands-on insurance marketing experience
We understand insurance because we’ve worked with it.
For more than 20 years, we’ve helped insurance businesses develop their brands, communicate their expertise and put marketing into action.
Our experience spans independent brokers, specialist schemes, affinity programmes, private client businesses, broker networks and businesses going through acquisition, consolidation and rebrand.
That means we understand both the creative side of insurance marketing and the commercial realities behind it.
From positioning and messaging to websites, campaigns, communications and ongoing marketing support, we know how to turn a good insurance business into a brand people recognise and remember.
But don’t just take our word for it…
“Brand Brown has been the most amazing value add to our business! When speaking to product providers/suppliers/client’s, I always refer/describe Rob as ‘let me speak to our marketing and communications department’. Simple as that! Rob’s attention to detail, his after hours availability, his actual subject specific input, is amazing!”
Jonathan Kelly
Director – PK Partnership
“My business can plan better with strategies put in place by Brand Brown and ultimately, Brand Brown has ensured that income has increased significantly!”
Gary Philip
Managing Director – GPS Insurance Brokers
Need marketing expertise for your business?
By working in partnership with Brand Brown you get insurance marketing expertise within your business without the overheads or commitment to a full time employee. We get to work with some fantastic businesses and provide opportunities, sharing ideas along the way.
For a fixed monthly fee we manage all of your marketing and communications needs. We don’t turn away one off projects but ideally we like to work with businesses longer term on a retained basis to help your business grow. This allows us to get to know your business and add greater value – ultimately increasing brand awareness, regular communication and a consistent presence.
Need senior marketing direction?
Many insurance brokers don’t just need more marketing. They need someone to bring it together.
Our Fractional CMO service gives your brokerage senior marketing leadership, strategic direction and hands-on support without the cost and commitment of a full-time CMO.
Insurance Broker Marketing
FAQs
What is insurance broker marketing?
Insurance broker marketing is the strategic use of marketing, branding, communications, digital and campaigns to help an insurance brokerage strengthen its reputation, reach the right audiences and support business growth.
At Brand Brown, we combine strategic marketing with practical delivery, helping independent insurance brokers build stronger brands and communicate their expertise consistently.
How can marketing help an insurance broker grow?
Effective marketing can help an insurance broker strengthen its brand, increase visibility, generate new enquiries and build stronger relationships with existing and prospective clients.
We look at the wider business, not just individual campaigns, so marketing activity supports your commercial objectives and reflects what makes your brokerage different.
What marketing services do you provide for insurance brokers?
We provide a broad range of marketing support for insurance brokers, including marketing strategy, brand and positioning, communications, PR, digital, website strategy, design, campaigns and ongoing marketing support.
We can support you with a single project or become an ongoing marketing partner, depending on what your business needs.
Can you help with an insurance broker rebrand?
Yes. We help insurance brokers review and develop their brand positioning, messaging and visual identity, whether you’re refreshing an established brand or going through a more significant rebrand.
We can also support the communications, website, marketing and campaign activity needed to bring the new brand to life.
Can you support insurance broker mergers and acquisitions?
Yes. We have experience supporting insurance businesses through acquisition, consolidation, rebrand and operational change.
This can include brand strategy and positioning, communications, stakeholder messaging, website updates and the wider marketing activity needed to bring businesses together.
Do you provide ongoing marketing support for insurance brokers?
Yes. We provide ongoing marketing support on a retained basis for insurance brokers that need experienced marketing expertise without employing a full-time marketing team.
We can work alongside your existing team, suppliers or other specialists, providing strategic direction as well as hands-on delivery.
What is a Fractional CMO and how can it help an insurance broker?
A Fractional CMO is a senior marketing leader who works with a business on a flexible basis, providing strategic direction and marketing leadership without the cost and commitment of a full-time CMO.
For insurance brokers, this can provide senior support with marketing strategy, positioning, priorities, campaigns, brand development and ongoing marketing activity.
Do you work with independent insurance brokers?
Yes. We work with independent insurance brokers and established insurance businesses across the UK.
Our experience includes specialist schemes, affinity programmes, private client businesses, broker networks and businesses going through growth, acquisition, consolidation and rebrand.