We know that colour psychology plays a vital role in branding and marketing, with certain colours creating emotion and shaping a brand perception.
Every year, Pantone’s Colour of the Year sets the tone for design, branding and marketing. For 2025 the chosen hue is Mocha Mousse – a rich, sophisticated and versatile shade that blends warmth, elegance and timeless appeal. Being a shade of brown we are particularly excited here at Brand Brown, having changed our own visual identity to brown at the end of 2024.
So what does the colour Mocha Mousse mean from a brand perspective?
Mocha Mousse portrays comfort and confidence. As a warm earthy neutral it exudes stability, reliability and a sense of calm – much needed in an ever-changing world. It represents approachability and authenticity, and is a colour that feels grounded yet aspirational, making it ideal for businesses looking to build trust, longevity and a lasting connection with their audience. (By luck or judgement, all very much Brand Brown!)
Mocha Mousse in Branding & Marketing
- It’s earthy sophistication aligns perfectly with brands that want to exude warmth while maintaining a sleek, polished look.
- We’re likely to see brands incorporating this chic, neutral shade into packaging, website aesthetics and campaign visuals to evoke a sense of effortless refinement. The trend for certain businesses where understated elegance speaks louder than flashy branding fits perfectly with Mocha Mousse.
- With a shift towards human-centric branding, expect to see warmer, more organic tones like Mocha Mousse creeping into UI/UX design, digital marketing and even app interfaces.
- As sustainability continues to be a driving force in customer choices, Mocha Mousse’s earth inspired hue is also a natural fit for eco-conscious brands.
The Colour of Connection
In a fast-moving world where consumers crave authenticity, warmth and stability, Mocha Mousse is the perfect shade to capture the mood of 2025. This colour offers endless possibilities to create a brand experience that feels timeless, trustworthy and on-trend.
At Brand Brown we love helping businesses to create impactful branding that works for their business. No matter what the colour, if you’re looking to refresh your brand’s visual identity please get in touch – we would love to help bring your vision to life.
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We have the privilege of working alongside many outstanding businesses and would be delighted to share our portfolio with you on request.
Contact us today for a FREE brand consultation.