The clocks have changed and a new quarter is upon us.
Here are five simple steps we think will help to ‘spring clean’ and ‘spruce up’ your marketing:
1.Audit Your Marketing Materials:
Start by reviewing ALL of your existing marketing materials including website content, social media profiles, printed materials, exhibition stands and even regular email campaigns. Identify what’s working well, and what needs improvement or updating.
2. Spruce Up Your Branding
Consider giving your branding a refresh. This doesn’t necessarily mean a full rebrand but could involve updating your logo, colour scheme, typography and imagery to ensure consistency across both digital and printed materials.
3. Freshen Your Online Presence
Take some time to look at your online presence, starting with your website, ensuring it’s mobile-friendly, easy to navigate and includes up-to-date information about your products or services. It’s also a good idea to review directory listings and social media profiles to ensure they accurately represent your brand.
4. Create New Content
Now is a great time of year to think about fresh, new engaging content. This could include blog posts, infographics, product sheets, video content pr other resources that provide value to your target audience.
5. Evaluate and Adjust
Finally, evaluate and adjust your current marketing efforts to determine what’s working and what’s not. Based on your findings you can adjust your strategy accordingly to maximise results.
By following these steps, you’ll give your marketing efforts a much-needed spring clean to refresh your marketing mindset and set your business up for success in the months ahead!