The clocks have changed and a new quarter is upon us.

Here are five simple steps we think will help to ‘spring clean’ and ‘spruce up’ your marketing:

1.Audit Your Marketing Materials:

Start by reviewing ALL of your existing marketing materials including website content, social media profiles, printed materials, exhibition stands and even regular email campaigns. Identify what’s working well, and what needs improvement or updating.

2. Spruce Up Your Branding

Consider giving your branding a refresh. This doesn’t necessarily mean a full rebrand but could involve updating your logo, colour scheme, typography and imagery to ensure consistency across both digital and printed materials.

3. Freshen Your Online Presence

Take some time to look at your online presence, starting with your website, ensuring it’s mobile-friendly, easy to navigate and includes up-to-date information about your products or services. It’s also a good idea to review directory listings and social media profiles to ensure they accurately represent your brand.

4. Create New Content

Now is a great time of year to think about fresh, new engaging content. This could include blog posts, infographics, product sheets, video content pr other resources that provide value to your target audience.

5. Evaluate and Adjust

Finally, evaluate and adjust your current marketing efforts to determine what’s working and what’s not. Based on your findings you can adjust your strategy accordingly to maximise results.

By following these steps, you’ll give your marketing efforts a much-needed spring clean to refresh your marketing mindset and set your business up for success in the months ahead!

At Brand Brown, supporting businesses with an annual marketing and communications programme is what we do, and we can help you deliver all of the above. If your business could benefit from marketing communications or professional design services please get in touch – we’re always happy to chat through ideas!