Nov 18, 2020 | Marketing, Trends
This year has been just a little more challenging for all marketers, and particularly those that have been working on the biggest Christmas advertising campaigns, celebrated and scrutinised by people up and down the country in equal measure. As we continue to adapt to...
Oct 9, 2020 | Business, Food for thought, Marketing, Trends
In previous years, by mid-October, the Christmas promotional calendar would have been done and dusted. Budgets signed off. Creatives approved. Advertising booked. Events planned. Digital content calendars agreed. Yet here we are in a world of uncertainty, with the...
Aug 27, 2020 | Business, Marketing, Trends
The changing shape of marketing as a result of the Coronavirus COVID-19 pandemic. At the end of April I wrote an article on how to maintain a brand presence throughout the COVID-19 pandemic and our thoughts on the future of marketing in general. Four months on, it is...
Apr 22, 2020 | Business, Featured, News, Trends
Opinion: A month of unprecedented change – average is over, visibility is key. Be seen and be heard. We hope you and your families are well. It has been 4 weeks since we started working from home under lockdown and I think most businesses will agree it’s...
Jan 9, 2020 | Business, Marketing, Trends
As we enter 2020 it’s worth reminding ourselves of what was predicted 20 years ago. Although we’ve seen plenty of impressive and rapid advances, such as ultrafast broadband and 4G video streaming, phones that unlock by scanning our faces, it’s not...
Jan 11, 2019 | Business, Featured, Marketing, News, Trends
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column...
