In the highly competitive UK insurance broker market, standing out requires strategic marketing planning, brand building, trust and customer engagement.
The way people make buying decisions is evolving rapidly, and with increasing digital transformation and ever-evolving customer expectations, we believe insurance brokers that embrace digital marketing, personalisation and trust-building will gain a competitive edge.
Top Marketing Tips for Insurance Brokers
Whether you’re a local or regional insurance broker, implementing the tips within this insight will help drive brand awareness.
Why is it essential to keep your company’s digital profile up to date?
In today’s digital-first world, your company’s online presence is often the first (and sometimes only) impression clients or potential clients, have of your business. It’s the first place someone will go to check out your business – accessible anytime, anywhere from the phone in their pocket.
First impressions count, and here’s why…
Your website is your digital shopfront! When someone searches for your business, your digital footprint (your website, social media profiles, online reviews and directory listings etc) form an immediate first impression. Customers expect companies to be accessible online, with opportunities to interact.
When your website features recent blog updates, achievements, testimonials and your social media platforms showcase consistent activity, it builds confidence that your company is active and engaged. For example, if a potential client sees your last blog post is three years old or your “latest news” page is out of date, it doesn’t exactly look up to date.
Search engines also favour websites and profiles that are frequently updated with fresh, relevant content. Regular updates improve Search Engine Optimisation, making it easier for potential new customers to find you online. Incorporate updates like case studies, newsletters and blog posts to maintain visibility on search engine results pages.
For many job seekers, your website is their first port of call. A web site that showcases your company culture, achievements and opportunities is critical to attracting top talent. Make sure career pages and LinkedIn profiles with job openings are up to date.
Insurance Broker Top Tips to keep your digital profile fresh and relevant
- Commit yourself to regular updates – whether that be posting news, achievements and relevant insights on social media and blogs. By keeping your company’s digital profile current, you stay ahead of the competition, maintaining an online presence. Build trust by providing valuable, educational content.
- Check your web site quarterly for outdated information or broken links.
- Update imagery, such as team photos, banners and branding elements, to stay fresh and modern.
- Communications have become much more visual and it’s frightening how quickly a digital brand can date so make sure you bring your brand to life!
- Ensure your brand messaging is clear, consistent, professional and on-point.
- Trust is critical in insurance. Monitor review sites and social channels, responding promptly to feedback – positive or negative. Encourage customers to leave Google Reviews, Trustpilot ratings or Feefo testimonials. Respond to every review, even negative ones, to build credibility. Showcase positive testimonials across your website and ads.
- Ensure your site is fast & mobile-friendly. Over 60% of searches are by mobile devices.
- Use analytical tools to understand what’s working and refine your strategy accordingly.
Too busy to think about all of this? Have you considered outsourcing these marketing tasks?
While it’s essential for growth – creating, writing and distributing communications can pull key individuals and business owners away from their primary roles.
Every insurance broker business is unique, and we understand that one size doesn’t fit all. Brand Brown provides a variety of marketing, design and communication support to a wide range of insurance brokers every day. Whether that means running your social media strategy, keeping your web site up to date, creating and sending out newsletters, writing press releases, designing your client documents, being brand guardian, creating adverts, managing your online reputation or anything else you put under the marketing banner… consider it DONE.
But don’t just take our word for it…
“My business can plan better with strategies put in place by Brand Brown and ultimately, Brand Brown has ensured that income has increased significantly!”
Gary Philip, Managing Director – GPS Insurance Brokers
“Always great ideas and swift turnaround times. Excellent value and a top supplier.”
Chris Stillman, Managing Director – Stillman Insurance Brokers
“We’ve been working with Rob for over two years, and we couldn’t recommend Brand Brown more highly. Rob is proactive, professional, and always honest in his approach. He has supported us with everything from branding and sign-writing to our website and marketing. To us, Rob feels more like a colleague than a supplier, and he consistently makes us feel like we’re his top priority. Here’s to many more years of collaboration!”
Sarah Richards, Managing Director – Alexander Swan Insurance Services
FAQs
Why would you consider a marketing consultant instead of a full time marketing employee?
Put simply – experience, focus, flexibility and cost effectiveness. If like many businesses you don’t have the budget to hire a marketing manager or director of marketing, engaging with a consultant is an ideal way to get hands-on experience to grow your company’s presence. Consultants bring a wealth of knowledge and their broad experience means they can quickly integrate and implement effective campaigns without the need for lengthy onboarding or training. You can scale up or down the amount of support you require each month based on your needs without the commitment of a full-time salary. We’ve found that many of our clients also value an external viewpoint.
What kind of marketing support does Brand Brown provide to businesses?
Brand Brown provides a wide range of marketing, design and communication support to businesses every day. Whether that means running your social media strategy, keeping your web site up to date, sending out newsletters, writing press releases, being brand guardian, designing adverts, managing your online reputation or anything else you put under the marketing banner… consider it DONE. We are a highly-focused client centric business that is flexible and adapts to the ever changing needs of our customers across a wide range of industries. Working with businesses in this way, every day, we have developed first-hand experience of how to integrate with your business and form a freelance marketing team, helping you deliver an actionable plan.
Who are the team at Brand Brown?
Brand Brown is an independent family-run business with a passion for design and communication. Established in London in 2017, not only do we offer an in-house design consultancy but also have access to a wide range of partners ensuring we deliver the very best marketing and communication solutions for your individual needs.
How does Brand Brown’s pricing structure benefit businesses?
We have developed a flexible working model over the years that allows businesses to create and maintain a presence without employing a marketing employee. We believe a marketing consultant offers businesses a more cost-effective solution as you can access their expertise as and when required or for a fixed amount of time per month, saving you the expenses of a full-time employee such as salary, NI, pension, benefits, office space, insurance and IT equipment.
Arrange a meeting
We have the privilege of working alongside many outstanding businesses within the insurance industry, and would be delighted to share our portfolio with you on request.
Contact us today for a FREE consultation.