As we step into 2025, businesses face an evolving working landscape and marketing trends continue to change at a rapid pace. Shifting client expectations, rapid technological advancements and the growing importance of trust and transparency, have guided where we focus our client’s marketing and brand building efforts.
Here we share our top 25 actionable tips to get ahead in 2025:
1. Develop a Content Calendar. Plan your marketing campaigns in advance to ensure consistency and alignment with your business goals.
2. Keep your website up to date. Remember, for many businesses this is the shop window.
3. Commit yourself to regular updates – whether that be posting news, achievements and relevant insights on social media and blogs.
4. Set clear, measurable goals for your marketing efforts.
5. Conduct research to understand your audience.
6. Make the most of analytics to track performance and guide decisions.
7. Build a strong, consistent presence on relevant social media channels.
8. Focus on quality over quantity (instead of sharing content for contents sake).
9. Simplify your offering.
10. Think, does my content provide actionable advice?
11. Share value-driven content that educates and empowers clients.
12. Be found! Optimise your web site for SEO with strong keywords, backlinks and quality content.
13. Use video and animation to support telling your story and sharing your services effectively.
14. Obsess about Customer Experience! Prioritise customer experience at every touchpoint.
15. Create thought-leadership content – position your business/brand as an industry authority with blogs, infographics and webinars.
16. Don’t overlook the value of professional design. A picture paints a thousand words…
17. Optimise email marketing with targeted segmentation and strong subject lines.
18. Keep your data up to date.
19. Emphasise trust with transparency.
20. Highlight sustainability and ethical practices authentically.
21. Focus on trust-building through storytelling and client testimonials.
22. Humanise your brand. Empower employees as brand ambassadors; people trust people and people buy from people who they trust.
23. Adapt! Regularly review campaign performance and adjust strategies based on what’s working and what’s not.
24. Be consistent. If you choose to adopt just one of these tips, let this be the one. Maintain a consistent brand voice, message and presence across all marketing and communications. With customers interacting across multiple digital and physical touchpoints, maintaining a cohesive brand presence is essential.
25. Check out brandbrown.co.uk to see how we’ve helped so many other businesses, just like yours.
When it comes to managing marketing activity we believe the year ahead is about being flexible, experimental and focused on creating meaningful, relevant content.
There’s a huge opportunity to seize these opportunities and the opportunities are endless…
Need help?
Get to know Brand Brown and how we work in our quick Q&A.
Why would we use a marketing consultant over a full time marketing employee?
Put simply – experience, focus, flexibility and cost effectiveness. If like many businesses you don’t have the budget to hire a marketing manager or director of marketing, engaging with a consultant is an ideal way to get hands-on experience to grow your company’s presence. Consultants bring a wealth of knowledge and their broad experience means they can quickly integrate and implement effective campaigns without the need for lengthy onboarding or training. You can scale up or down the amount of support you require each month based on your needs without the commitment of a full-time salary. We’ve found that many of our clients also value an external viewpoint.
What kind of support does Brand Brown provide to businesses?
Brand Brown provides a wide range of marketing, design and communication support to businesses every day. Whether that means running your social media strategy, keeping your web site up to date, sending out newsletters, writing press releases, being brand guardian, designing adverts, managing your online reputation or anything else you put under the marketing banner… consider it DONE. We are a highly-focused client centric business that is flexible and adapts to the ever changing needs of our customers across a wide range of industries. Working with businesses in this way, every day, we have developed first-hand experience of how to integrate with your business and form a freelance marketing team, helping you deliver an actionable plan.
What type of businesses does Brand Brown work with?
Brand Brown support a wide range of businesses throughout the UK. Our experience spans a wide range of industries, from traditional insurance brokers to cutting-edge insurtechs, and everything in-between. Whether it’s supporting farm shops or shopping centres, we’ve got the expertise and track record to deliver exceptional results. Whatever the sector, we’re always open to chat and if we feel we can help, we will!
Who are the team at Brand Brown?
Brand Brown Ltd is an independent family-run business with a passion for design and communication. Established in London in 2017, not only do we offer an in-house design consultancy but also have access to a wide range of partners ensuring we deliver the very best marketing and communication solutions for your individual needs.
How does Brand Brown’s pricing structure benefit businesses?
We have developed a flexible working model over the years that allows businesses to create and maintain a presence without employing a marketing employee. We believe a marketing consultant offers businesses a more cost-effective solution as you can access their expertise as and when required or for a fixed amount of time per month, saving you the expenses of a full-time employee such as salary, NI, pension, benefits, office space, insurance and IT equipment. By outsourcing your marketing, you free up time to focus on the core aspects of running your business. Our retainer agreements are typically based on a specific set of monthly deliverables, invoiced each month so you know where you stand.
New Year, New Opportunities
We are not just another template agency. We listen to what you want and how you want it. We understand that these tasks can be time-consuming, particularly when you are so focused on running your business – so let’s help you make 2025 a year of impactful growth.
Contact us to discuss working together.