Apr 15, 2026 | Business, Featured, Food for thought, Marketing, News, Trends
For many businesses, particularly those without a corporate structure, marketing is often a mix of good intentions, inconsistent activity and limited resource. There may be some capable resource which is all good but what’s often missing is clear direction, oversight...
Mar 19, 2026 | Food for thought, Marketing
The Power of Values (and why challenging yours matters more than ever) In recent years businesses of all shapes and size have rushed to define and promote their ‘values’, eager to appeal to customers who expect businesses to stand for certain behaviours and ethical...
Mar 20, 2017 | News, Uncategorized
Earlier this month someone asked me on the spot what they should be doing with their marketing and how much they should spend. ‘Tell us where we should be directing our efforts.’ I like being put on the spot, it concentrates the mind. So I thought it would be...
