In today’s digital world, the widespread availability of design tools for the masses has empowered both individuals and businesses to create their own graphics, logos and marketing material.

However, this rise of DIY design has sparked a debate: should companies rely on online programs and people within their organisation that think they have an eye for design or continue to invest in hiring a trained professional designer?

The attraction of DIY design is undeniable. With user-friendly drag and drop platforms available offering a range of templates and customisable elements, anyone can quickly whip up a visually appealing graphic or social media post. The cost-effectiveness of these tools also makes them an attractive option.

The convenience of DIY design does however come with some limitations. While these platforms provide basic design functionalities, they lack the expertise and creativity of a trained designer. Design is not just about aesthetics – it’s about strategic communication and brand representation. A trained designer understands colour theory, typography, hierarchy and layout, ensuring that every design element serves a purpose and aligns with the brand’s identity and messaging. Consistency is key!

In addition, we’ve seen that DIY design often lead to generic designs. While templates can be a helpful starting point, they limit creativity and originality. A trained designer brings a fresh perspective and innovative ideas to the table, creating unique and impactful designs with strong messaging that sets businesses apart from their competitors.


The DIY approach may result in inconsistent branding across different channels

Without a cohesive design strategy, companies risk diluting their brand identity and confusing their audience. A trained designer develops comprehensive brand guidelines and ensures consistency in visual elements, reinforcing brand recognition and trust.

Why use a professional designer?

The value of hiring a professional designer goes far beyond aesthetics and consistency. Here are our top 5 reasons why you should never underestimate the importance of working with a trained creative designer:

1. Strategic Vision

Professional designers are skilled in understanding the broader goals and objectives of your business. They can translate these objectives into visual elements that effectively communicate your message and resonate with your target audience.

2. Problem-Solving Skills

Designers can tackle complex challenges and find creative solutions to effectively communicate your brand’s message and values, however complicated.

3. Attention to Detail

Designers have a keen eye for detail. They meticulously craft every aspect of a design, ensuring that it aligns with your brand’s standards and effectively communicates your message.

4. Adaptability

Professional designers are adaptable and versatile. They can work across various mediums and platforms, from print materials to digital assets, ensuring a cohesive and impactful brand presence.

5. Professionalism

Working with a professional designer ensures a professional outcome, not to mention time saving! They adhere to deadlines, communicate effectively, and provide high-quality work that reflects positively on your brand.

Ultimately, while DIY design tools offer convenience and affordability, they cannot match the expertise, creativity and strategic vision that a professional designer brings to the table.

When you partner with a professional design team you’re going to get experience and knowledge.

It’s not for us to decide which route is best for your business, but investing in professional design services is an investment in the success and longevity of your brand.

For many businesses now, digital design services provide key messages to their target audience. You might believe your own design looks impressive but most people can spot creative elements lacking professional expertise.

At Brand Brown, communications and design is at the heart of our business. If your business could benefit from professional design support please get in touch and we would be delighted to share with you our diverse creative portfolio.