Earlier this month someone asked me on the spot what they should be doing with their marketing and how much they should spend. ‘Tell us where we should be directing our efforts.’ I like being put on the spot, it concentrates the mind. So I thought it would be beneficial to share what immediately came in to my head. Online and on trend! Firstly ‘social media’ is here to stay. 25% of the world’s population for example is on Facebook! Instagram may be one of the social media platforms that many businesses overlook but it has some 600m users. Instagram, and its parent company Facebook, leads digital advertising – accounting for more than 67% of all social media ad spend worldwide in 2016.  These visual platforms are a great way to draw attention to your company and engage with your audience, particularly if your business is visual or you can tell a story through photographs. I would say share some personality of the business…